In the last decade, young people have blown the dust off their parents’ record players and bought vinyl en masse. But it’s not always practical for smaller bands to release their music on vinyl. So some are turning to another blast from the past — cassette tapes.
There are subreddits dedicated to cassette culture that have tens of thousands of members. Tape fans show off their extensive collections on TikTok and Instagram.
And as it turns out, putting an album on cassette is good business. Cassette buyers spend 227% more money on music than your average listener, according to entertainment data insight company Luminate.
If bands don’t have the equipment to make the cassettes themselves, there are tape enthusiasts who are happy to help out. Nick Anderson of Far Out Cassette Club in Salt Lake City started out by making recordings of his own music on tape.
There are subreddits dedicated to cassette culture that have tens of thousands of members. Tape fans show off their extensive collections on TikTok and Instagram.
And as it turns out, putting an album on cassette is good business. Cassette buyers spend 227% more money on music than your average listener, according to entertainment data insight company Luminate.
If bands don’t have the equipment to make the cassettes themselves, there are tape enthusiasts who are happy to help out. Nick Anderson of Far Out Cassette Club in Salt Lake City started out by making recordings of his own music on tape.